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Incremental Improvements
Storytelling — a simple trick to grab the user attention
#19: The one about Storytelling
Saying that picture is worth a thousand words is like saying nothing. But unfortunately the data doesn’t speak for itself. Our design choices do.
No matter how nice your data viz is, without the story, it tells nothing.
Example of such work is Commuting to work by Martha Kang McGill. It’s a nicely looking visualization but is missing the story. We don’t know why we are looking at it nor why should we care. It’s something one would hang on a wall rather than look for an insight. And let me be clear, there is nothing wrong with that. But based on the chart format, I don’t think that was the design purpose.
Good data visualization solutions✔️
Elements that work in this chart
Limited data points
Despite how beautiful this data viz might appear, I had a hard time finding good design choices. After the artsy first impression, you will notice that there is…